Become a digital marketing expert in less than 1 month!
I know you all have been blasted with so much information these days on how to make a career in digital marketing and I was just like you- a confused soul who didn’t know where to begin. So, first things first, for people who have no clue on what digital marketing is- Let’s get some basic definitions out of the door:
As per Investopedia “Digital marketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers.” Think about your average day which might begin with checking Instagram/Facebook to asking Alexa to play your favorite shower music to listening to your podcast or watching YouTube/Netflix during your morning commute and ends with some late-night shopping. We all are actively programmed in one way or the other by digital marketing experts to more frequently use these platforms, websites and products they are promoting.
If you are thinking digital marketing is all evil 😊 well, you still have the opportunity to close your browser. To cut to the chase, if a business needs to be competitive, it has to embrace digital marketing facets and this would mean tremendous opportunity for digital marketers/aspirants who can help firms Reach, Convert and Engage customers.
Now let’s talk about what skills you need to start or enhance your digital marketing career. If you are in pursuit of fancy Ivy college certifications or degrees, this article is definitely not for you. The world has been yelling at us “No Fancy Degrees” and all we need is the right skills and dedication to enhance them. I mean look at world’s most popular billionaires from Steve Jobs to Elon Must to Mark Zuckerberg- None of them have any fancy degree, all they have is dedication to learn.
Now let’s get to some research, I looked all over the internet searching for the right skills you need today to start digital marketing career and how long it takes to learn each of them. To my disappointment I learnt that the world of digital marketing is too big to learn everything –however the good news is focusing on some top tier skills can boost your career specially if you are looking for freelancing as an option. All you need is to select any of the skills from below to focus and you will be minting money soon.
Top Skills and Time needed:
Pay-per-click advertising (PPC): This skill requires running paid ads for businesses on bunch of search and social platforms. Under this advertising model, businesses pay for every user who clicks on an ad. Paid search advertising is one of the best ways to target potential customers who are actively searching for a product or service like yours. Marketers can set up PPC campaigns on Google, Bing, LinkedIn, Twitter, Pinterest, or Facebook. The most popular PPC platforms are Google Ads and Facebook Ads. Best resource option is Google AdWords masterclass on Skillzcafe. The Course is 25 hours long so you should be able to finish in a week. Interestingly course is taught by one of the top marketers in the world “Isaac Rudansky” who manages millions of dollars in advertising spend. Best Google Ads Course
Search engine optimization (SEO): If business don’t want to pay to show up in the Search Engine Results Pages (SERPs), you can help them with search engine optimization (SEO) to try and rank pages or blog posts to drive usage organically. SEO entails comprehensive keyword research to ensure search engine rank the pages up in the order. Best Resource Available: SEO Course
Social Media Marketing (SMM): Social Media Marketing is a way to utilize social media platforms like Facebook, Instagram, LinkedIn, Pinterest etc. to market website/ product. Like SEO, this is an organic way of marketing your business. It could be done both free and on paid terms, depending on the business need. Best Resource Available: Top Social Media Marketing Course Duration: 34 Hours.
So, all you need is less than 70 hours and $30 to kick start your digital marketing career which is almost 1 month give or take if you can give 2 hours daily. What to do next? Once you have learnt these skills you can apply for a digital marketing role or just like me start your own digital marketing company. There are tons of freelancing platforms (Upwork, Fiverr etc.) that let you create your freelancing profile. Taking the time to set up your profile is as important as learning the skill. Based on how good your profile is you will be getting interview requests- please make sure to be as responsive as possible to the job postings to land you your first freelancing assignment.
Believe me digital marketing is a great freelancing career assuming you are ready to sweat. Best of luck with your learning journey!