Hospitality Inbound Marketing Fundamentals And Practices

Very Basics of Digital marketing (Inbound Part), Steps & methods used, Content Creation, Social Media Strategies

Bestseller
Created By: Manish Gupta
141.73 5.67

About This Course

This Course is for beginners and Novice to digital marketing. We have used very easy to understand language so that non-marketers can also understand the meaning and various terms used in digital marketing.

In this course we will understand

  • Meaning of inbound Marketing

  • Methods & tools used.

  • Content creation

  • social media marketing fundamentals.

If you are New to marketing, digital marketing, general hotel staff who wish to understand how hotel can market themselves in this complex digital space, this course will help you to navigate your path.

Other Information

  • Certificate will provided in this course on Completion
  • Full lifetime access
  • Available on Mobile & Laptop

What Students Will Learn In Your Course?

  • Fundamentals of Inbound Marketing
  • Difference between traditional marketing and inbound marketing strategies
  • advantages of inbound marketing
  • steps and methodoligies of inbound marketing
  • Tools used in inbound marketing

Are There Any Course Requirements Or Prerequisites?

  • Basic Marketing understanding

Who Are Your Target Students?

  • Beginners to Marketing
  • Hoteliers and hotel staff
  • digital marketing students

Course Content

  • 20 lectures
  • 02:01:17
  •  Introduction to the course
    Preview 00:01:02
  •  Meaning of Marketing
    00:02:14
  •  What is traditional Inbound Marketing
    00:03:36
  •  What is inbound Marketing
    00:03:18
  •  Examples of traditional and inbound marketing
    00:03:12
  •  Why Inbound Marketing
    00:09:44
  • Terms used and Methodology of inbound marketing
    00:07:06
  •  Terms used in Inbound marketing
    00:07:13
  •  Fundamentals of inbound marketing
    00:06:19
  •  Inbound Marketing Methodology
    00:05:10
  •  Inbound Marketing for Hotels
    00:03:41
  •  Why Blog and SEO are important
    00:10:40
  •  Social Media Channels used in inbound marketing & their audienc
    00:11:19
  •  Convert to Leads - Call to Action
    00:05:50
  •  Convert Leads into Sales
    00:05:57
  •  Delight & Engage with your customers
    00:06:35
  •  Overview of Various Contents
    00:03:46
  •  Video, GIF, Poll as content
    00:03:02
  •  Some tools to create good contents
    00:08:52
  •  Social Media Listening tools
    00:12:41
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Manish Gupta

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  • 7427 Students
  • 9 Courses

PROFILE & STRENGTHS  
Mr Manish Gupta is an experienced hospitality finance professional, having a blend of financial core expertise with hands-on training in managing hotel operations and business development.
Having worked as an Auditor for 7 years, he moved into finance management for brands like Parsvnath Developers and Shangri-La Hotels & Resorts and currently serving as the CFO of HTOO Hospitality.
His role is to spread the finance function for the largest hospitality in Myanmar owned and managed by one of the biggest business houses in Myanmar. They have 16 operational and underdevelopment High-end boutique resorts (covering an overall room inventory of 800+ rooms), 2,000 employees. Most of the properties are leaders in their region on trip advisor and won various travel awards over a period of time.
He has proven experience in setting up the foundation for sustainable growth (in the form of management information systems, restructuring), ERP implementation, gear towards IPO readiness & IFRS convergence. With such a great skill set, the students can be assured about the quality of training with his expertise.
He has been teaching at various institutions in Myanmar such as Swiss Business School, American Hospitality Institute of Myanmar with students ranging from directors to CEO of various companies.

ACADEMIC & PROFESSIONAL CREDENTIALS   
Chartered Accountant – 2005 (Member of the ICAI) form Institute of Chartered Accountant of India   
Company Secretary – 2005  from Institute of Company Secretaries of India   
DISA (Diploma in Information System Audit) Supervisory Excellence (Online) & Business Leadership   form e-Cornell University     
Strategic Leadership from Shangri-La Global University