Overview of Course

Adobe Analytics is a powerful tool used for analyzing user behavior and improving the performance of your website. Our Adobe Analytics Training Course is designed to help you master the fundamentals of Adobe Analytics and leverage its capabilities to improve your business metrics. This course covers topics such as data collection, segmentation, reporting, and more, all taught by industry experts.

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Course Highlights

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In-depth coverage of Adobe Analytics features and functionalities

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Hands-on practice using Adobe Analytics tool

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Real-world case studies and examples

Key Differentiators

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    Flexible Schedule & Delivery

    Choose between virtual/offline with Weekend options

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    Real-world Projects

    We work with experts to curate real business scenarios as training projects

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Skills You’ll Learn


Collecting and analyzing user data


Creating custom reports and dashboards


Segmentation and targeting


Optimizing website performance based on user behavior


Measuring and analyzing campaign performance

Training Options

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1-on-1 Training

On Request
  • Option Item Access to live online classes
  • Option Item Flexible schedule including weekends
  • Option Item Hands-on exercises with virtual labs
  • Option Item Session recordings and learning courseware included
  • Option Item 24X7 learner support and assistance
  • Option Item Book a free demo before you commit!
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Corporate Training

On Request
  • Option Item Everything in 1-on-1 Training plus
  • Option Item Custom Curriculum
  • Option Item Extended access to virtual labs
  • Option Item Detailed reporting of every candidate
  • Option Item Projects and assessments
  • Option Item Consulting Support
  • Option Item Training aligned to business outcomes
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Course Reviews


  • Understanding web analytics and its importance
  • Overview of Adobe Analytics and its features

  • Understanding key metrics and KPIs in Adobe Analytics
  • Overview of metrics for different verticals and industries

  • Deep dive into Metrics for Different Areas of the Website
  • Understanding metrics for different areas of the website, such as landing pages and checkout pages
  • Overview of how to track user behavior and engagement on the website

  • Introduction to other tools within Adobe Analytics, such as Ad Hoc Analysis and Data Workbench
  • Overview of their features and functionalities

  • Understanding the Reporting and Analytics features in Adobe Analytics
  • Overview of how to create custom reports and dashboards

  • Understanding segmentation and its importance in analytics
  • Overview of how to create custom segments and calculated metrics in Adobe Analytics

  • Understanding Report Suites and their functionalities in Adobe Analytics
  • Overview of how to create and manage Report Suites

  • Understanding how to troubleshoot and debug issues in Adobe Analytics
  • Overview of debugging techniques for both desktop and mobile applications

  • Understanding variables and events in Adobe Analytics
  • Overview of predefined and custom variables and events

  • Understanding Marketing Channel Processing Rules in Adobe Analytics
  • Overview of how to create and manage Marketing Channel Processing Rules

  • Understanding other administrative tasks in Adobe Analytics, such as user management and data sources
  • Overview of how to manage these tasks in Adobe Analytics

  • Understanding how to tag a website using Adobe's Launch platform
  • Overview of advanced Dynamic Tag Management (DTM) techniques for website tagging.
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Target Audience:

  • Digital Marketers
  • Web Analysts
  • Business Analysts
  • Data Analysts
  • Website Owners
  • E-commerce professionals
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  • Basic knowledge of Digital Marketing
  • Familiarity with Web Analytics tools
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Benefits of the course:

  • Gain expertise in Adobe Analytics tool
  • Develop skills to improve website performance
  • Learn to make data-driven business decisions
  • Enhance your career opportunities
  • Certificate of completion
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Exam details to pass the course:

  • There is no exam required to pass the Adobe Analytics Training Course.
  • However, you'll need to complete all the modules and assignments to receive the certificate of completion.
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Certification path:

  • The Adobe Analytics Training Course does not require any additional certification to complete.
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Career options:

  • Web Analyst
  • Digital Marketing Manager
  • E-commerce Manager
  • Business Analyst
  • Data Analyst

Why should you take this course from Skillzcafe:

Why should you take this course from Skillzcafe:
  • Bullet Icon Industry experts as trainers
  • Bullet Icon Hands-on practice using Adobe Analytics tool
  • Bullet Icon Flexible learning options
  • Bullet Icon Real-world case studies and examples
  • Bullet Icon Affordable pricing


Adobe Analytics is a web analytics tool used to collect and analyze user data to optimize website performance.

Basic knowledge of digital marketing and familiarity with web analytics tools are recommended.

There is no additional certification required for this course

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