Overview of Course

Adobe Target Training is a comprehensive online course that helps you master Adobe's powerful A/B testing and personalization platform. Through this course, you will learn how to create personalized customer experiences, optimize campaigns, and drive conversions, all while maximizing the use of Adobe Target's features and functionalities. 

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Course Highlights

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In-depth coverage of Adobe Target's features and functionalities

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Expert instructors with real-world experience

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Access to online resources and community support

Key Differentiators

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    Personalized Learning with Custom Curriculum

    Training curriculum to meet the unique needs of each individual

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    Trusted by over 100+ Fortune 500 Companies

    We help organizations deliver right outcomes by training talent

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    Flexible Schedule & Delivery

    Choose between virtual/offline with Weekend options

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    World Class Learning Infrastructure

    Our learning platform provides leading virtual training labs & instances

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    Enterprise Grade Data Protection

    Security & privacy are an integral part of our training ethos

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    Real-world Projects

    We work with experts to curate real business scenarios as training projects

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Skills You’ll Learn


Setting up campaigns and experiences in Adobe Target


Creating and managing audiences


Building and deploying A/B tests


Analyzing and optimizing test results


Personalizing customer experiences based on data and insights

Training Options

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Training Vector
Offer Vector

1-on-1 Training

On Request
  • Option Item Access to live online classes
  • Option Item Flexible schedule including weekends
  • Option Item Hands-on exercises with virtual labs
  • Option Item Session recordings and learning courseware included
  • Option Item 24X7 learner support and assistance
  • Option Item Book a free demo before you commit!
Offer Vector

Corporate Training

On Request
  • Option Item Everything in 1-on-1 Training plus
  • Option Item Custom Curriculum
  • Option Item Extended access to virtual labs
  • Option Item Detailed reporting of every candidate
  • Option Item Projects and assessments
  • Option Item Consulting Support
  • Option Item Training aligned to business outcomes
For Corporates
vectorsg Unlock Organizational Success through Effective Corporate Training: Enhance Employee Skills and Adaptability
  • Choose customized training to address specific business challenges and goals, which leads to better outcomes and success.
  • Keep employees up-to-date with changing industry trends and advancements.
  • Adapt to new technologies & processes and increase efficiency and profitability.
  • Improve employee morale, job satisfaction, and retention rates.
  • Reduce employee turnovers and associated costs, such as recruitment and onboarding expenses.
  • Obtain long-term organizational growth and success.

Course Reviews


  • Overview of other Optimization tools
  • Monetate 
  • optimizely
  • Where does T&T fit in the web analytics life cycle
  • Understanding Adobe contract
  • server calls and different roles

  • Mboxes 
  • offers
  • experiences and their reflection in campaigns
  • conversion reports
  • Mbox deployment: 
  • Mbox.js
  • single Mbox 
  • creation and naming

  • Understanding the campaign life cycle: from design to decisions
  • How to create offers – html, text offer, image offer, redirect
  • Visual experience composer, Form based experience composer
  • How to create campaign – create, preview, simulate, approving of campaigns
  • Understanding the usage of Host management

  • Display only
  • landing page
  • monitoring campaigns
  • Auto - allocate tests
  • Flash and display ad campaigns

  • Understanding the types of segments
  • Criteria for segmentation using segment filters and reusable segments

  • Understanding and using the parameter types
  • URL parameters
  • referring URL parameters
  • Geo parameters
  • Mbox (page) parameters 
  • Profile parameters

  • Understanding source vs behavioural targeting
  • Create audiences
  • Working with different levels of targeting: 
  • Mbox level
  • experience level
  • campaign level
  • success metric level
  • conversion level
  • Mobile targeting

  • Understanding the terms around confidence: 
  • Confidence level and confidence interval
  • Evaluating different sets of data (using filters and segments) and pushing a winner
  • Downloading
  • Scheduling

  • Different ways of interpreting the reports on success metrics
  • Implementation and different options

  • Defining and understanding MVT 
  • experience targeting
  • Life cycle of MVT: 
  • detailed steps

  • Understanding Ad testing concepts
  • Tracking Ad impressions
  • Optimizing Ad content 
  • Tracking Ad clicks
  • Optimizing landing page destinations

  • Consulting presentations across each vertical
  • Retail
  • Health care
  • Lead generation
  • Education
  • Service
  • How to prioritize campaigns
  • Integration with SC, Scene7
  • Best consulting practices for optimization
  • Landing page optimization
  • Real estate optimization
  • Content and experience optimization
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  • RedtickMeet the instructor and learn about the course content and teaching style.
  • RedtickMake informed decisions about whether to enroll in the course or not.
  • RedtickGet a perspective with a glimpse of what the learning process entails.
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