Overview of Course

IBM Unica Campaign Training is designed to provide you with comprehensive knowledge of IBM Unica Campaign. The course covers topics such as campaign management, marketing management, database marketing, and analytics. This course is ideal for marketing professionals, IT professionals, and business analysts who want to master IBM Unica Campaign.

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Course Highlights

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Hands-on experience with real-world scenarios

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Interactive online sessions

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Skills You’ll Learn


Campaign management


Marketing management


Database marketing




Integration with other marketing technologies

Training Options

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1-on-1 Training

On Request
  • Option Item Access to live online classes
  • Option Item Flexible schedule including weekends
  • Option Item Hands-on exercises with virtual labs
  • Option Item Session recordings and learning courseware included
  • Option Item 24X7 learner support and assistance
  • Option Item Book a free demo before you commit!
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Corporate Training

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  • Option Item Everything in 1-on-1 Training plus
  • Option Item Custom Curriculum
  • Option Item Extended access to virtual labs
  • Option Item Detailed reporting of every candidate
  • Option Item Projects and assessments
  • Option Item Consulting Support
  • Option Item Training aligned to business outcomes
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  • Reduce employee turnovers and associated costs, such as recruitment and onboarding expenses.
  • Obtain long-term organizational growth and success.

Course Reviews


  • Introduces the IBM Unica Campaign tool and its features
  • Provides an overview of the Campaign tool's functionalities and capabilities

  • Explains the basic concepts of marketing campaigns
  • Covers key terminologies and concepts used in Unica Campaign, such as campaign types, marketing objects, and customer segments

  • Provides a detailed overview of the Campaign tool's interface and functionalities
  • Covers topics such as creating campaigns, managing flowcharts, and working with cells

  • Guides learners on building a flowchart in Unica Campaign
  • Covers topics such as defining campaign goals, adding offers, and creating flowchart activities

  • Continues the exploration of building flowcharts in Unica Campaign
  • Covers topics such as defining cells, scheduling flowchart activities, and setting up response tracking

  • Provides hands-on exercises to apply the concepts and techniques learned in previous modules
  • Offers practical experience in building and managing campaigns using Unica Campaign

  • Explains how to create and manage offer attributes, offers, and offer lists in Unica Campaign
  • Covers topics such as creating offer attributes, creating offers, and organizing offers into offer lists

  • Teaches how to assign offers to customer segments and manage cells in Unica Campaign
  • Covers topics such as assigning offers to cells, managing cell assignments, and optimizing cell performance

  • Provides additional hands-on exercises to reinforce the concepts and techniques learned in earlier modules
  • Offers practical experience in managing offers, cells, and campaigns in Unica Campaign

  • Covers selected setup and troubleshooting topics in Unica Campaign
  • Topics may include setting up response tracking, troubleshooting common issues, and best practices for campaign management.
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