Overview of Course

The Build and Analyze Customer Journeys using Marketing Cloud course is designed to help marketing professionals understand and use Salesforce Marketing Cloud to create personalized customer journeys that improve customer engagement and drive business growth. This course covers all the essential concepts and techniques required to plan, create, and analyze customer journeys using Marketing Cloud.

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Course Highlights

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Understand the basics of Salesforce Marketing Cloud

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Learn how to create effective customer journeys

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Discover techniques to personalize customer interactions

Key Differentiators

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    Personalized Learning with Custom Curriculum

    Training curriculum to meet the unique needs of each individual

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    Trusted by over 100+ Fortune 500 Companies

    We help organizations deliver right outcomes by training talent

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    Flexible Schedule & Delivery

    Choose between virtual/offline with Weekend options

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    World Class Learning Infrastructure

    Our learning platform provides leading virtual training labs & instances

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    Enterprise Grade Data Protection

    Security & privacy are an integral part of our training ethos

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    Real-world Projects

    We work with experts to curate real business scenarios as training projects

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Skills You’ll Learn


Marketing automation


Customer journey mapping


Personalization techniques


Analytics and optimization

Training Options

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1-on-1 Training

On Request
  • Option Item Access to live online classes
  • Option Item Flexible schedule including weekends
  • Option Item Hands-on exercises with virtual labs
  • Option Item Session recordings and learning courseware included
  • Option Item 24X7 learner support and assistance
  • Option Item Book a free demo before you commit!
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Corporate Training

On Request
  • Option Item Everything in 1-on-1 Training plus
  • Option Item Custom Curriculum
  • Option Item Extended access to virtual labs
  • Option Item Detailed reporting of every candidate
  • Option Item Projects and assessments
  • Option Item Consulting Support
  • Option Item Training aligned to business outcomes
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Course Reviews


  • Overview of Salesforce Marketing Cloud
  • Features and capabilities of Salesforce Marketing Cloud
  • Understanding of cloud computing and its advantages

  • User and access management
  • Configuration of business units and email sending domains
  • Creation of data extensions and data filters
  • Setup of suppression lists and bounce management

  • Understanding of data sources and imports
  • Management of subscriber lists and profiles
  • Creation of segmentation and targeted lists
  • Maintenance of data hygiene and compliance with regulations

  • Design best practices for email templates
  • Customization of templates using HTML and CSS
  • Creation of dynamic content and personalization
  • Integration of images and media in email messages

  • Message Testing, Delivery, and Email Marketing Best Practices
  • Testing and optimization of email campaigns
  • Scheduling and delivery of email messages
  • Compliance with email marketing regulations and best practices
  • Understanding of email metrics and analytics

  • Creation of triggered and automated email campaigns
  • Implementation of drip and nurturing campaigns
  • Use of journey builder and automation studio
  • Integration of marketing automation with other systems

  • Understanding of email marketing metrics and KPIs
  • Analysis of email campaign performance and optimization
  • Troubleshooting common issues in email delivery and performance
  • Use of reporting and analytics tools in Salesforce Marketing Cloud

  • Recap of key concepts and modules in Salesforce Marketing Cloud
  • Understanding of best practices and strategies for effective email marketing
  • Preparation for Salesforce Marketing Cloud certification exams.
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Target Audience:

  • Marketing professionals
  • Digital marketers
  • Marketing automation specialists
  • Salesforce administrators
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  • Basic understanding of marketing concepts
  • Familiarity with Salesforce platform
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Benefits of the course:

  • Learn to create effective customer journeys using Marketing Cloud
  • Develop skills to personalize customer interactions
  • Gain expertise in tracking and analyzing customer behavior
  • Enhance career prospects as a marketing automation specialist
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Exam details to pass the course:

  • There is no exam required to pass this course.
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Certification path:

  • Salesforce Certified Marketing Cloud Email Specialist
  • Salesforce Certified Marketing Cloud Consultant
  • Salesforce Certified Marketing Cloud Administrator
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Career options:

  • Marketing automation specialist
  • Digital marketing manager
  • Marketing analytics specialist
  • Salesforce Marketing Cloud consultant

Why should you take this course from Skillzcafe:

Why should you take this course from Skillzcafe:
  • Bullet Icon Comprehensive curriculum designed by experts
  • Bullet Icon Practical hands-on experience with Marketing Cloud
  • Bullet Icon Interactive online classes with industry professionals
  • Bullet Icon Flexibility to learn at your own pace
  • Bullet Icon Lifetime access to course materials and updates


Yes, this course is designed for both beginners and intermediate-level professionals.

The course is approximately 40 hours long.

No, all the required software and tools will be provided as part of the course.

Yes, you will receive a course completion certificate from Skillzcafe.

Yes, you will have lifetime access to the course materials, including updates and revisions.

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