40 Hrs
3112+ Enrollments
Build and Analyze Customer Journeys using Marketing Cloud
Marketing Cloud is one of the leading marketing automation platforms used by businesses of all sizes to connect with their customers and drive revenue growth. This course is designed to help you understand the basics of Marketing Cloud and how to use it to create effective customer journeys that deliver personalized and relevant experiences to your customers.
40 Hrs
3112+ Enrollments
Build and Analyze Customer Journeys using Marketing Cloud
Marketing Cloud
Overview of Course
The Build and Analyze Customer Journeys using Marketing Cloud course is designed to help marketing professionals understand and use Salesforce Marketing Cloud to create personalized customer journeys that improve customer engagement and drive business growth. This course covers all the essential concepts and techniques required to plan, create, and analyze customer journeys using Marketing Cloud.
Course Highlights
Understand the basics of Salesforce Marketing Cloud
Learn how to create effective customer journeys
Discover techniques to personalize customer interactions
Key Differentiators
Personalized Learning with Custom Curriculum
Training curriculum to meet the unique needs of each individual
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Trusted by over 100+ Fortune 500 Companies
We help organizations deliver right outcomes by training talent
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Flexible Schedule & Delivery
Choose between virtual/offline with Weekend options
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World Class Learning Infrastructure
Our learning platform provides leading virtual training labs & instances
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Enterprise Grade Data Protection
Security & privacy are an integral part of our training ethos
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Real-world Projects
We work with experts to curate real business scenarios as training projects
Skills You’ll Learn
#1
Marketing automation
#2
Customer journey mapping
#3
Personalization techniques
#4
Analytics and optimization
Training Options
1-on-1 Training
On Request
Access to live online classes- Flexible schedule including weekends
- Hands-on exercises with virtual labs
- Session recordings and learning courseware included
- 24X7 learner support and assistance
- Book a free demo before you commit!
Corporate Training
On Request
- Everything in 1-on-1 Training plus
- Custom Curriculum
- Extended access to virtual labs
- Detailed reporting of every candidate
- Projects and assessments
- Consulting Support
- Training aligned to business outcomes
For Corporates
Unlock Organizational Success through Effective Corporate Training: Enhance Employee Skills and Adaptability
- Choose customized training to address specific business challenges and goals, which leads to better outcomes and success.
- Keep employees up-to-date with changing industry trends and advancements.
- Adapt to new technologies & processes and increase efficiency and profitability.
- Improve employee morale, job satisfaction, and retention rates.
- Reduce employee turnovers and associated costs, such as recruitment and onboarding expenses.
- Obtain long-term organizational growth and success.
Course Reviews
Curriculum
- Overview of Salesforce Marketing Cloud
- Features and capabilities of Salesforce Marketing Cloud
- Understanding of cloud computing and its advantages
- User and access management
- Configuration of business units and email sending domains
- Creation of data extensions and data filters
- Setup of suppression lists and bounce management
- Understanding of data sources and imports
- Management of subscriber lists and profiles
- Creation of segmentation and targeted lists
- Maintenance of data hygiene and compliance with regulations
- Design best practices for email templates
- Customization of templates using HTML and CSS
- Creation of dynamic content and personalization
- Integration of images and media in email messages
- Message Testing, Delivery, and Email Marketing Best Practices
- Testing and optimization of email campaigns
- Scheduling and delivery of email messages
- Compliance with email marketing regulations and best practices
- Understanding of email metrics and analytics
- Creation of triggered and automated email campaigns
- Implementation of drip and nurturing campaigns
- Use of journey builder and automation studio
- Integration of marketing automation with other systems
- Understanding of email marketing metrics and KPIs
- Analysis of email campaign performance and optimization
- Troubleshooting common issues in email delivery and performance
- Use of reporting and analytics tools in Salesforce Marketing Cloud
- Recap of key concepts and modules in Salesforce Marketing Cloud
- Understanding of best practices and strategies for effective email marketing
- Preparation for Salesforce Marketing Cloud certification exams.
Contact Learning Advisor
Meet the instructor and learn about the course content and teaching style.- Make informed decisions about whether to enroll in the course or not.
- Get a perspective with a glimpse of what the learning process entails.
Description
Target Audience:
- Marketing professionals
- Digital marketers
- Marketing automation specialists
- Salesforce administrators
Prerequisite:
- Basic understanding of marketing concepts
- Familiarity with Salesforce platform
Benefits of the course:
- Learn to create effective customer journeys using Marketing Cloud
- Develop skills to personalize customer interactions
- Gain expertise in tracking and analyzing customer behavior
- Enhance career prospects as a marketing automation specialist
Exam details to pass the course:
- There is no exam required to pass this course.
Certification path:
- Salesforce Certified Marketing Cloud Email Specialist
- Salesforce Certified Marketing Cloud Consultant
- Salesforce Certified Marketing Cloud Administrator
Career options:
- Marketing automation specialist
- Digital marketing manager
- Marketing analytics specialist
- Salesforce Marketing Cloud consultant
Why should you take this course from Skillzcafe:
Why should you take this course from Skillzcafe:
Comprehensive curriculum designed by experts- Practical hands-on experience with Marketing Cloud
- Interactive online classes with industry professionals
- Flexibility to learn at your own pace
- Lifetime access to course materials and updates
FAQs
Yes, this course is designed for both beginners and intermediate-level professionals.
The course is approximately 40 hours long.
No, all the required software and tools will be provided as part of the course.
Yes, you will receive a course completion certificate from Skillzcafe.
Yes, you will have lifetime access to the course materials, including updates and revisions.
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