Overview of Course

The Drive Sales with the Pardot Lightning App (PDX101) course is designed to help sales and marketing professionals leverage the Pardot Lightning app to drive sales. This course provides a comprehensive understanding of Pardot and its capabilities, allowing learners to optimize their sales strategies and improve their performance.

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Course Highlights

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Understand the capabilities of Pardot Lightning and how to use them effectively

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Learn how to manage leads and optimize lead generation strategies

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Develop effective email marketing campaigns using Pardot Lightning

Key Differentiators

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    Personalized Learning with Custom Curriculum

    Training curriculum to meet the unique needs of each individual

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    Trusted by over 100+ Fortune 500 Companies

    We help organizations deliver right outcomes by training talent

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    Flexible Schedule & Delivery

    Choose between virtual/offline with Weekend options

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    World Class Learning Infrastructure

    Our learning platform provides leading virtual training labs & instances

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    Enterprise Grade Data Protection

    Security & privacy are an integral part of our training ethos

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    Real-world Projects

    We work with experts to curate real business scenarios as training projects

Contact Learning Advisor!

Inquiry for :

Skills You’ll Learn


Lead management and optimization


Email marketing


Social media integration


Sales performance measurement and analysis


Pardot Lightning app functionality

Training Options

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1-on-1 Training

USD 3300 / INR 270000
  • Option Item Access to live online classes
  • Option Item Flexible schedule including weekends
  • Option Item Hands-on exercises with virtual labs
  • Option Item Session recordings and learning courseware included
  • Option Item 24X7 learner support and assistance
  • Option Item Book a free demo before you commit!
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Corporate Training

On Request
  • Option Item Everything in 1-on-1 Training plus
  • Option Item Custom Curriculum
  • Option Item Extended access to virtual labs
  • Option Item Detailed reporting of every candidate
  • Option Item Projects and assessments
  • Option Item Consulting Support
  • Option Item Training aligned to business outcomes
For Corporates
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  • Improve employee morale, job satisfaction, and retention rates.
  • Reduce employee turnovers and associated costs, such as recruitment and onboarding expenses.
  • Obtain long-term organizational growth and success.

Course Reviews


  • Getting acquainted with instructor and student
  • Discussing course topics planned for coverage
  • Overview of changes in 8

  • Understand the Pardot-Salesforce Relationship
  • Sync Data Between Salesforce and Pardot
  • Enable the Pardot Lightning App in Salesforce
  • Create Custom Fields
  • Review Salesforce Campaigns

  • Create a Pardot Dashboard
  • Authenticate Your Email Sending Domains
  • Sync with Third-Party Applications Using Connectors
  • Restore Assets from the Recycle Bin
  • Create and Assign Users and User Groups
  • Understand Usage Governance

  • Understand Pardot Visitors
  • Understand Pardot Prospects


  • Create List Types
  • Organize Prospects Using Static Lists
  • Test Emails Using Test Lists

  • Personalize Your Emails with HML and Advanced Dynamic Content
  • Automate Email Marketing
  • Create Email Templates
  • See What Works Best for Your Audience Using AB Testing
  • Track Email Performance Using Email Reports

  • Capture Leads with Forms
  • Convert Visitors to Leads Using Landing Pages
  • Track Leads with Forms and Landing Page Reports
  • Track Clicks Using Custom Redirects
  • Create Custom Redirect Reports

  • Trigger Page Actions
  • Automate Actions from a Marketing Element Using Completion Actions
  • Create a List of Prospects and Apply a Segmentation Action Using Segmentation Rules
  • Create Repeatable, Criteria-Based Automation Rules
  • Create Dynamic Lists
  • Choose an Automation Tool

  • Understand Prospect Scoring
  • Grade Prospects Based on Profiles

  • Build an Engagement Program
  • Create Engagement Program Reports
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Contact Learning Advisor
  • RedtickMeet the instructor and learn about the course content and teaching style.
  • RedtickMake informed decisions about whether to enroll in the course or not.
  • RedtickGet a perspective with a glimpse of what the learning process entails.
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Inquiry for :


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Target Audience:

  • Sales professionals
  • Marketing professionals
  • Business owners and entrepreneurs
  • Anyone interested in improving their sales performance
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  • Basic knowledge of sales and marketing
  • Familiarity with CRM systems
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Benefits of the course:

  • Gain a comprehensive understanding of Pardot Lightning and its capabilities
  • Learn how to optimize your lead management strategies
  • Develop effective email marketing campaigns
  • Integrate social media into your sales strategy
  • Measure and analyze sales performance using Pardot Lightning
  • Improve your overall sales performance
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Exam details to pass the course:

  • 60 multiple choice questions
  • 90 minutes to complete
  • Passing score: 65%
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Certification path:

  • Salesforce Certified Pardot Specialist
  • Salesforce Certified Pardot Consultant
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Career options:

  • Sales professional
  • Marketing professional
  • Sales and marketing manager
  • Business owner or entrepreneur

Why should you take this course from Skillzcafe:

Why should you take this course from Skillzcafe:
  • Bullet Icon Comprehensive curriculum designed by industry experts
  • Bullet Icon Interactive and engaging learning experience
  • Bullet Icon Access to experienced instructors
  • Bullet Icon Flexible learning options
  • Bullet Icon Competitive pricing


No, the course is designed for learners of all levels of experience.

The passing score for the exam is 65%.

The certification is valid for two years.

Yes, learners can access the course materials even after completing the course.

No, there are no prerequisites for taking the certification exam.

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