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Overview of Course

Marketing Cloud Connect Essentials (MCC201) is a course that teaches you how to integrate Salesforce Marketing Cloud with Salesforce CRM. The course helps you understand how to utilize Marketing Cloud Connect to automate data synchronization, streamline communication, and create targeted campaigns.

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Course Highlights

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Learn to integrate Salesforce Marketing Cloud with Salesforce CRM

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Understand how to automate data synchronization

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Create targeted campaigns




Key Differentiators

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    Personalized Learning with Custom Curriculum

    Training curriculum to meet the unique needs of each individual

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    Trusted by over 100+ Fortune 500 Companies

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    Flexible Schedule & Delivery

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    World Class Learning Infrastructure

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    Enterprise Grade Data Protection

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    Real-world Projects

    We work with experts to curate real business scenarios as training projects

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Skills You’ll Learn

#1

How to integrate Salesforce Marketing Cloud with Salesforce CRM

#2

Automate data synchronization

#3

Create targeted campaigns

#4

Streamline communication

#5

Increase team efficiency

Training Options

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Corporate Training

On Request

  • Option Item Everything in 1-on-1 Training plus
  • Option Item Custom Curriculum
  • Option Item Extended access to virtual labs
  • Option Item Detailed reporting of every candidate
  • Option Item Projects and assessments
  • Option Item Consulting Support
  • Option Item Training aligned to business outcomes
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Course Reviews

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Skillzcafe's training program has been an exceptional learning experience for me. The course content was comprehensive and taught by industry experts, enabling me to acquire practical skills that are highly relevant. I strongly recommend Skillzcafe to anyone looking to upskill or kickstart their career.

Marshall Kumar
Director - Customer Experience at Wipro
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The training was a game-changer for me! The course material was comprehensive, the instructors were knowledgeable and supportive, and the hands-on approach helped me gain practical experience. I am confident and ready to tackle any challenge. Thank you, Skillzcafe!

Savilisa Vaz
Talent Fulfillment Specialist at Accenture
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I was thoroughly impressed with Skillzcafe's training program. The curriculum was comprehensive and up-to-date, and the instructors were knowledgeable and helpful. The hands-on approach helped me develop practical skills to apply in my future career. Overall, a fantastic learning experience!

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Sr. Consultant at Infosys
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I had a great experience with Skillzcafe's training program. The online platform was user-friendly, and the instructors were knowledgeable and professional. I gained valuable skills that helped me in my current job. Highly recommend Skillzcafe to anyone looking for quality training.

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Director of Learning and Development at Walmart
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It was an excellent investment in my career. The course materials were comprehensive, and the trainers were knowledgeable and approachable. The interactive online platform made it easy to learn from anywhere. I highly recommend Skillzcafe to anyone looking to upskill in their career.

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Business Analyst at Amazon
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The training program was very informative and engaging. The instructors were knowledgeable and helpful, and the online platform was easy to navigate. The course content was relevant and up-to-date.

Amro A.
Lead Financial Analyst at AT&T
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The platform was easy to use, and the trainers were knowledgeable and supportive. I learned practical skills that have helped me in my job, and the flexibility of the online training allowed me to balance work and studies.

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Information Technology Specialist at Saudi Aramco PMT
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The flexibility of online learning and the expertise of the instructors made for a great experience. The course content was engaging and applicable, and I gained valuable skills.

Neil Silvio Lawrence
CX Specialist | Service Operations Excellence | CX Amplification Projects | Team Leadership Coach and Mentor at Tesco
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Curriculum

  • Overview of the Customer Success Platform
  • Overview of the Marketing Cloud

  • Marketing Cloud Connect Overview
  • Review of various ways to connect the Clouds

  • Review of steps to connect the Clouds
  • Review of the pre-requisites for Marketing Cloud Connect
  • Review of Salesforce terminology
  • Connect a Marketing Cloud account to a Salesforce org
  • Review of pre-work

  • Review of what functionality can be accomplished in each cloud
  • Create a personalized email leveraging Salesforce CRM data using Content Builder
  • How to use Testing Tools
  • How to manually send a Marketing Cloud Email to a Lead/ Contact, Report, and Campaign
  • How to automate the sending of an email via a Triggered Email, Automation Studio, and Journey Builder
  • Understand what happens when an email is sent
  • Understand subscriber statuses

  • Explain how and why to bring Salesforce CRM data into the Marketing Cloud
  • How to synchronized data sources in Contact Builder
  • How to create segments using Filters and the Query Activity
  • How to create a Salesforce Data Extension for sending
  • How to create a journey using synchronized data sources
  • How to test a journey

  • Explain each of the Sales and Service Cloud Activites
  • How to create a journey using Sales and Service Cloud Activities

  • Understand the tracking data available in the Marketing Cloud
  • How to create and automate tracking reports in the Marketing Cloud
  • Understand the tracking data available in the Sales / Service Cloud
  • How to create and customize Marketing Cloud reports in the Sales / Service Cloud
  • How to create a dashboard for Marketing Cloud tracking reports
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Description

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Target Audience:

  • Salesforce Administrators
  • Marketing Professionals
  • CRM Professionals
  • IT Professionals
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Prerequisites:

  • Knowledge of Salesforce CRM and Marketing Cloud
     
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Benefits of the course:

  • Learn to integrate Salesforce Marketing Cloud with Salesforce CRM
  • Increase team efficiency by streamlining communication and automating data synchronization
  • Create targeted campaigns for your business
  • Enhance your career prospects in the field of Salesforce Marketing Cloud
     
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Exam Details to pass the course:

  • The course is not certified, and there is no exam to pass.
     
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Certification path:

  • To learn this course, you need to have knowledge of Salesforce CRM and Marketing Cloud.
  • However, there are no specific certifications required to take this course.
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Career options after doing the course:

  • After completing MCC201, you will have the skills and knowledge to work as a Salesforce Marketing Cloud Consultant, Marketing Manager, or Salesforce Administrator.

Why should you take this course from Skillzcafe:

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Why should you take this course from Skillzcafe:

  • Bullet Icon Expert instructors with real-world experience
  • Bullet Icon Hands-on learning approach
  • Bullet Icon Flexible learning options
  • Bullet Icon Industry-recognized course curriculum
  • Bullet Icon Affordable course fee

FAQs

No, there is no exam to pass the course.

Knowledge of Salesforce CRM and Marketing Cloud is required.

The course duration is approximately 32 hours.

Yes, you will have lifetime access to the course material.

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