Overview of Course

Marketing Cloud Connect Essentials (MCC201) is a course that teaches you how to integrate Salesforce Marketing Cloud with Salesforce CRM. The course helps you understand how to utilize Marketing Cloud Connect to automate data synchronization, streamline communication, and create targeted campaigns.

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Course Highlights

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Learn to integrate Salesforce Marketing Cloud with Salesforce CRM

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Understand how to automate data synchronization

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Create targeted campaigns

Key Differentiators

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    Flexible Schedule & Delivery

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    Real-world Projects

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Skills You’ll Learn


How to integrate Salesforce Marketing Cloud with Salesforce CRM


Automate data synchronization


Create targeted campaigns


Streamline communication


Increase team efficiency

Training Options

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1-on-1 Training

USD 2200 / INR 180000
  • Option Item Access to live online classes
  • Option Item Flexible schedule including weekends
  • Option Item Hands-on exercises with virtual labs
  • Option Item Session recordings and learning courseware included
  • Option Item 24X7 learner support and assistance
  • Option Item Book a free demo before you commit!
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Corporate Training

On Request
  • Option Item Everything in 1-on-1 Training plus
  • Option Item Custom Curriculum
  • Option Item Extended access to virtual labs
  • Option Item Detailed reporting of every candidate
  • Option Item Projects and assessments
  • Option Item Consulting Support
  • Option Item Training aligned to business outcomes
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Course Reviews


  • Overview of the Customer Success Platform
  • Overview of the Marketing Cloud

  • Marketing Cloud Connect Overview
  • Review of various ways to connect the Clouds

  • Review of steps to connect the Clouds
  • Review of the pre-requisites for Marketing Cloud Connect
  • Review of Salesforce terminology
  • Connect a Marketing Cloud account to a Salesforce org
  • Review of pre-work

  • Review of what functionality can be accomplished in each cloud
  • Create a personalized email leveraging Salesforce CRM data using Content Builder
  • How to use Testing Tools
  • How to manually send a Marketing Cloud Email to a Lead/ Contact, Report, and Campaign
  • How to automate the sending of an email via a Triggered Email, Automation Studio, and Journey Builder
  • Understand what happens when an email is sent
  • Understand subscriber statuses

  • Explain how and why to bring Salesforce CRM data into the Marketing Cloud
  • How to synchronized data sources in Contact Builder
  • How to create segments using Filters and the Query Activity
  • How to create a Salesforce Data Extension for sending
  • How to create a journey using synchronized data sources
  • How to test a journey

  • Explain each of the Sales and Service Cloud Activites
  • How to create a journey using Sales and Service Cloud Activities

  • Understand the tracking data available in the Marketing Cloud
  • How to create and automate tracking reports in the Marketing Cloud
  • Understand the tracking data available in the Sales / Service Cloud
  • How to create and customize Marketing Cloud reports in the Sales / Service Cloud
  • How to create a dashboard for Marketing Cloud tracking reports
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Target Audience:

  • Salesforce Administrators
  • Marketing Professionals
  • CRM Professionals
  • IT Professionals
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  • Knowledge of Salesforce CRM and Marketing Cloud
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Benefits of the course:

  • Learn to integrate Salesforce Marketing Cloud with Salesforce CRM
  • Increase team efficiency by streamlining communication and automating data synchronization
  • Create targeted campaigns for your business
  • Enhance your career prospects in the field of Salesforce Marketing Cloud
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Exam Details to pass the course:

  • The course is not certified, and there is no exam to pass.
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Certification path:

  • To learn this course, you need to have knowledge of Salesforce CRM and Marketing Cloud.
  • However, there are no specific certifications required to take this course.
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Career options after doing the course:

  • After completing MCC201, you will have the skills and knowledge to work as a Salesforce Marketing Cloud Consultant, Marketing Manager, or Salesforce Administrator.

Why should you take this course from Skillzcafe:

Why should you take this course from Skillzcafe:
  • Bullet Icon Expert instructors with real-world experience
  • Bullet Icon Hands-on learning approach
  • Bullet Icon Flexible learning options
  • Bullet Icon Industry-recognized course curriculum
  • Bullet Icon Affordable course fee


No, there is no exam to pass the course.

Knowledge of Salesforce CRM and Marketing Cloud is required.

The course duration is approximately 32 hours.

Yes, you will have lifetime access to the course material.

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